Writing to Make a Difference: How to Create Fundraising & Outreach Materials that Get Results
featuring Dalya F. Massachi
September 13, 2011 10am PT/11am MT/12pm CT/1pm ET
Particularly in these challenging times, you must communicate effectively in writing if you want your words to capture the interest and attention of potential funders, partners, and other stakeholders. Effective writing is clear, concise, and engaging-and prompts your readers' critical thinking and action. It also leaves them wanting more. But how can you make sure that your words "land" as you intend? Wouldn't you like some strategic tools to help you write more efficiently, creatively, and confidently?
Join us as we explore how to plan, draft, and edit polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with at least 5 practical tips to begin using immediately. This highly interactive and practical webinar draws on the award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact."
You will learn:
- The ABC's of copywriting: understanding and advancing your "brand", understanding your intended readers and their needs, and focusing on the benefits you offer
- The top characteristics of effective writing and how to apply them to social change work
- What to look for when editing your piece, and how to give constructive feedback to others (including a checklist to take with you!)
Cost: $50-$150 per site*, depending on your group's budget size:
$150 for groups with budgets over $1 million
$100 for groups with budgets between $250,000 and $1 million
$50 for groups with budgets less than $250,000
*More than one participant per site is encouraged
FOR MORE INFO: CLICK HERE
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